The Army National Guard had a vision of bringing military virtual experiences to high school and college students all throughout the nation. After contracting with ByLight Professional IT Services, we were able to use innovative, cutting-edge technology to design and create a hands-on virtual kit from the ground up. These kits have been designed to create interest, spark conversations, and educate prospects in various military career fields.
We conducted various meetings to develop concepts and storylines for each field, ensuring that the kits had a realistic feel and relevance to the career fields. The contractor's game and software development team was able to bring our vision to fruition with cutting-edge virtual experiences that engage with our community and generates leads for the organization.
After two generations were completed, we were able to develop a smaller and lightweight "tabletop" option (gen 3) that had a smaller footprint and could possibly be used at more events.
Overall, these virtual kits have been an extreme success and have generated thousands of leads for the Army National Guard
We conducted various meetings to develop concepts and storylines for each field, ensuring that the kits had a realistic feel and relevance to the career fields. The contractor's game and software development team was able to bring our vision to fruition with cutting-edge virtual experiences that engage with our community and generates leads for the organization.
After two generations were completed, we were able to develop a smaller and lightweight "tabletop" option (gen 3) that had a smaller footprint and could possibly be used at more events.
Overall, these virtual kits have been an extreme success and have generated thousands of leads for the Army National Guard
I had the privilege of working closely with Charles David as a Subject Matter Expert on a National Guard recruiting pilot program. I can confidently say that he is a consummate professional and an invaluable asset to any team. Charles' expertise and dedication in the development and implementation of state-of-the-art Lead Generation Recruiting Experiences were instrumental in achieving program objectives.
Charles's guidance to the hardware and software designers at By Light ensures that the Recruiting Experiences effectively educate and attract potential Future Soldiers to the most challenging military occupational specialties within the U.S. Army National Guard. His attention to detail and commitment to program success was evident throughout the entire process.
Under Charles' exceptional leadership, a proven pilot program was successfully executed, validating NGB market research and leading to the design and implementation of three generations of experiences. Over 129 fielded Recruiting Experiences have been developed, a testament to Charles's strategic vision and tireless efforts.
Working alongside Charles has been a pleasure. His passion for his work, coupled with his strong leadership skills, inspires those around him to strive for excellence. Charles's contributions to the development of this program will undoubtedly yield positive returns on investment for many years to come.
Charles's guidance to the hardware and software designers at By Light ensures that the Recruiting Experiences effectively educate and attract potential Future Soldiers to the most challenging military occupational specialties within the U.S. Army National Guard. His attention to detail and commitment to program success was evident throughout the entire process.
Under Charles' exceptional leadership, a proven pilot program was successfully executed, validating NGB market research and leading to the design and implementation of three generations of experiences. Over 129 fielded Recruiting Experiences have been developed, a testament to Charles's strategic vision and tireless efforts.
Working alongside Charles has been a pleasure. His passion for his work, coupled with his strong leadership skills, inspires those around him to strive for excellence. Charles's contributions to the development of this program will undoubtedly yield positive returns on investment for many years to come.
Cory McAndrew, General Manager at By Light Professional IT Services
