Implementing Brand Guidelines -Part 1
Implementing Brand Guidelines - Part 2
Finance & Contracting Best Practices
Charles M. David's Story
I worked with Charles for over a year as manager of a state-level marketing team under his national-level strategic direction. His ability to coach leaders and provide clear, concise, and insightful guidance directly contributed to my team’s success and my own personal development as a marketing professional. When I began this role, my experience was entirely in operations, not marketing. Charles took the time to teach and mentor me on marketing tactics, techniques, and procedures in a way that was approachable and understandable to the non-marketer. Most specifically, Charles helped me re-scope a major television and radio advertising contract to more closely meet my organization’s needs. Thanks to his direct leadership, we delivered millions of new impressions to my organization, received 170% back in advertising value for every dollar spent, and saved my organization over $400,000 in the process!
Jonathan Mattingly, Marketing Officer at NY Army National Guard
My instructional videos being taught at the Marketing Manager's Course assist to forever forge the path for future marketing managers of the Army National Guard.