In the dynamic landscape of sports marketing, my expertise lies at the intersection of Name, Image, and Likeness (NIL) strategies, where I have played a pivotal role in reshaping conventional approaches. One of my most notable achievements has been spearheading the integration of NIL principles into military marketing for the Army National Guard. As a trailblazer in this uncharted territory, I navigated the intricate web of regulations, leveraging my in-depth understanding of both the NIL landscape and the unique dynamics of military marketing. Recognizing the transformative potential of NIL in amplifying the voices of athletes, I meticulously worked with my team to devise strategies tailored to resonate our target audience of 17-24 year-olds.
I collaborated with military personnel and legal experts to ensure seamless implementation within the stringent frameworks governing the armed forces. This collaborative effort resulted in a groundbreaking initiative that not only aligned with the values of the Army National Guard but also opened up new avenues for athlete empowerment and recruitment outreach. Through strategic alliances with athletes who became powerful advocates for the Army National Guard, we successfully positioned the organization as a forward-thinking and progressive entity. This initiative not only marked the first-ever foray of NIL principles into military marketing but also showcased the adaptability and innovation that can be achieved at the intersection of sports, marketing, and public service.
The impact of this groundbreaking venture transcended the realm of marketing, fostering a sense of pride and community engagement. As a result of this pioneering effort, the Army National Guard emerged as a trailblazer, not only in safeguarding the nation but also in embracing progressive marketing strategies that resonate with the evolving expectations of a modern audience.
NIL Talent: Aliyah Boston & Zia Cooke
Program Details:
The Army National Guard (ARNG) & The Players' Tribune (TPT) partnered on a 3-episode series titled "The Nail Salon."
This venture featured nationally recognized female athletes aligned with the commencement of the Women's NCAA Tournament, WNBA Season & Women's World Cup. Each episode featured talent discussing the excitement and challenges that go along with being part of the next generation of sports stars. A bonus exclusive video included ARNG talent.
* All potential national media talent is professionally vetted by industry leader Fleishman Hillard.
Zia Cook
• #10 Pick in 2023 WNBA Draft
• University of South Carolina
• NIL Deals with:
• H&R Block
• Bojangles
• Dick’s Sporting Goods
Aliyah Boston
•#1 Pick in 2023 WNBA Draft
•University of South Carolina
•NIL Deals with:
• Bose
• Bojangles
• Under Armour
Mr. Charles David is a passionate marketing professional who demonstrates exceptional energy and candor in assessing outreach plans and activities with the potential to affect the health of a brand. He is an engaging communicator who adroitly tailors his approach to the information needs of an audience as well as to those peers and leaders he assists on a one-to-one basis.
In the environment in which I met him, many senior managers held decision-making authority related to marketing but had little relevant experience or education. Mr. David, by virtue of his education and professional experience, demonstrated a knack for quickly establishing credibility and rapport with these leaders who came to recognize that Mr. David provides sound professional advice and insights that might be considered disruptive or unorthodox but are grounded in solid analysis and current marketing best practices.
Julie Muir, National Marketing Programs & Brand ManagerOther custom content featuring WNBA/NBA Players:
